The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.
The sports industry’s embrace of cannabis products is continuing to evolve as U.S.A. Triathlon has become the first national governing body of an American sport to make a sponsorship deal with a company that sells products containing cannabidiol, or CBD.
CBD is a nonintoxicating compound that, like the intoxicating compound THC, is found in varying amounts in hemp, a legal cannabis plant. In 2018, the World Anti-Doping Agency removed CBD from its list of banned substances. THC and scores of other cannabinoids remain on the banned list, but by removing CBD, WADA opened the door for elite athletes to use and endorse CBD products.
CBD’s benefits are said to include preventing pain and inflammation, relieving stress and anxiety and even aiding digestion. CBD products are available in several forms, including oils and lotions.